Tradeshows are the perfect opportunity to showcase products and services to potential customers and
to promote a brand to a larger audience. Believe it or not but the décor has a lot to do with how your
booth is perceived. A drab looking one can go unnoticed and might keep people away.
The graphic elements you choose should reflect your business and should attract visitors who have to
battle large crowds during such events. In other words, the visual impact they receive should command
attention without going over the top. Here are some more reasons why adding graphics and florals to a
trade show booth is a good idea:
Stand out from the Crowd … Literally!
While pre-show marketing, trained staff and promotions can attract people to your booth, trade show
graphics and even floral arrangements can make or break sales. At most, you have less than 3 seconds
to make an impression and convince visitors to give your brand a chance. With a hall filled with
competitors and booths that may be similar to yours, a simple change in décor can turn the tide in your
Say it with Banners
The graphics you use on your banners have to be clear and arresting and display your message in as few
words as possible. Since the material used is quite versatile you can have your brand’s logo emblazoned
on the fabric. This includes eye catching graphics that can attract attention in a completely full hall and
ensure your brand message does not go unnoticed.
Add color with Greenery and Florals
According to trade show experts, there are five key elements that can make a booth stand out from the
rest in a tradeshow. These include light, color, sound, smell and motion. While a dedicated staff can take
care of light, motion and sound exceptionally well, you will need to look at other options for color and
smell. What better way to do that than with fresh potted plants and beautiful floral arrangements that
can be placed strategically around your booth? You can ensure the colors match the color scheme you
choose for the booth by consulting with the floral designer you work with.
The Perfect Finishing Touch
Even the simplest changes can make a drab looking tradeshow booth a vision. Greenery and florals from
professional and reliable floral designers that give your booth the finishing touch it needs. Depending on
the pieces you choose, a booth can be made more welcoming or provide colors that can make existing
décor pop. In addition, you can use potted plants and florals to fill empty spaces or corners to give your
booth a holistic look. They can also be used to hide unsightly wiring, storage areas and fixtures. If placed
strategically, floral décor can direct traffic flow in and out of your exhibit area and attract attention to
your offerings as well.
Choosing foliage and florals for a tradeshow booth is a unique way to make an exhibit more prominent.
A trained and experienced floral designer can recommend suitable pieces for your services/products.